Legal Marketing


Apr

10

2018
A Decade of Legal Marketing in Israel

A Decade of Legal Marketing in Israel

Idan Nishlis, Founder and CEO of Nishlis Legal Marketing, is attending the international Legal Marketing Association Annual Conference in New Orleans, celebrating the 10th anniversary of legal marketing in Israel, and sharing a number of insights into the legal marketing field in Israel and its implementation for law firms. Israeli law firms, for the most part, don’t invest in marketing. They claim that they do...

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Dec

03

2015
Asia-Pacific investors continue to swoop on vibrant Israel

Asia-Pacific investors continue to swoop on vibrant Israel

  A striking trend over the last few years has been the interest of Chinese and other Asian investors in Israel. It may be 23 years since the establishment of diplomatic ties between China and Israel but the relationship is now well and truly in full swing. The two countries have managed to overcome obstacles over distance, size and cultural divergence to develop close ties...

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Jul

15

2015
International Law Firms with an Israel Desk – Who are they?

International Law Firms with an Israel Desk – Who are they?

With Israel seen as a vibrant business destination, more and more international law firms view the country as a gateway to lucrative opportunities. An estimated 75 law firms are active in relation to Israel, whether they have an Israel practice or presence in the country. Whether you are on the ground here or not, our new Israel Desks platform provides you with a great resource to obtain key...

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Jul

14

2015
Introducing the Israeli Law Firm Branding Index

Introducing the Israeli Law Firm Branding Index

Overview International ranking guides offer a unique and rare glance at how Israeli law firms are perceived and positioned. Based on the 2014 rankings for Israeli law firms one can comprehend the impression created, whether the marketing messages are effective and how a law firm is viewed from the perspective of an international law firm. Moreover, positioning, in this case, is constructed based on three...

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Jun

15

2015
From Chambers to Legal 500 – Key Differences

From Chambers to Legal 500 – Key Differences

We often get asked about the differences between the international legal directories Chambers and Legal 500. Both have been going a long time and have a strong reputation in the market with clients. Who is better? One is chicken and the other lamb. Is it different meat, same gravy? Following hot on the heels of Chambers deadlines, Legal 500’s are coming around the corner –...

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May

20

2015
Your chance to get recognition for your firm’s Israel Desk

Your chance to get recognition for your firm’s Israel Desk

Chambers Global – Israel – Foreign Experts  As many of you know, Chambers Global recently started including rankings of foreign experts and experts based abroad in its Israel guide.  This is a great opportunity for the partners of the Israel Desk to get exposure among Israeli law firms. Chambers Global currently includes a full rankings table for Corporate/M&A (Experts Based Abroad) and also mentions Foreign...

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May

11

2015
Law Firm Rankings Submissions – Best Practice Webinar

Law Firm Rankings Submissions – Best Practice Webinar

We are better than our directory rankings – what do we need to do? Join a constructive and practical 30-minute seminar to help you focus your partners on legal directory submissions and increase your chances of getting the results they want and demand. This will be followed by a Q&A. In this seminar, Lee Saunders, previously a researcher, deputy editor and PR Manager at Chambers and Partners...

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Mar

10

2015
Content is king in directory submissions but context is extremely valuable to the researcher

Content is king in directory submissions but context is extremely valuable to the researcher

Content is king in directory submissions but context is extremely valuable to the researcher. Submissions for legal directories are very much a shop window to display your goods to the editorial team at Chambers, Legal 500, IFLR and others. It is important to realise that this shop window needs to be ordered and presented in an understandable way by putting the deals on which you...

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Feb

02

2015
A year for the books – Israeli M&A reaches new heights in 2014

A year for the books – Israeli M&A reaches new heights in 2014

Israel might be a small country, the size of New Jersey, but it is a hotbed for innovation and 2014 has seen a number of successful investments and exits, with Israeli companies being bought by some of the world’s largest companies and an impressive increase in the value of Israeli M&A transactions. Although 2013 was reported as being a ground breaking year for Israeli companies,...

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