How are law firm employees engaged on Linkedin?
LinkedIn is the world’s largest business platform with an extensive network of connections and opportunities, but do we really know how to maximize a law firms exposure?
In a study conducted by Clearview Social and Nishlis Legal Marketing, we examined the LinkedIn activity of the 25 largest law firms in Israel (according to the Dun’s 100 law firm by size rankings), in terms of the number of monthly posts and the percentage of social shares among employees.
The rang of engagement (sharing the law firms content to ones own network), among the legal staff and employees of a law firm is between 2.03% to 12.24%.
Moreover, it was found that only a medium to small percentage of a firm’s office staff follows it on LinkedIn.