Content is king in directory submissions but context is extremely valuable to the researcher.
Submissions for legal directories are very much a shop window to display your goods to the editorial team at Chambers, Legal 500, IFLR and others. It is important to realise that this shop window needs to be ordered and presented in an understandable way by putting the deals on which you advise into a brief and concise market context.
Consider the challenges of the researcher: the shortage of time; the pressure to read and digest tens of submissions; the need for client feedback; and lawyers all clamouring for interviews.
Dress that shop window right, and they’ll have exactly what they need.