The Covid-19 pandemic hit Israel about as hard as anywhere else but local lawyers are confident operating in an ultra-resilient market. Few, if any, national economies escaped 2020 with a clean bill of health, and Israel was no exception. As per the Central Bureau of Statistics, the country’s economy contracted by 2.4% across the year, the most severe decline since the state was established in 1948. It is a testament to the unprecedented nature of the past year that Israel’s performance can be considered a relative success story – the average across the OECD countries was a 5.5% decline. Legal Business takes a deep-dive into the Israeli legal market with its annual cover story.
About the Author: Idan Nishlis
Idan Nishlis is the legal marketing pioneer in Israel. Being the only professional in the country to have studied services marketing, specializing in legal marketing, Idan has the most diversified and comprehensive work experience in the field, having worked in the US and Israel. Idan founded the first legal marketing department in Israel at Herzog Fox & Neeman which he managed for over 4 years, before launching Nishlis Legal Marketing. Idan’s core strength lies in strategy and branding.
