Lawyers: Leading with Empathy
“Soft skills” have been wrongly labelled as such, for some time, overshadowed by the legal and technical abilities professionals have developed - effectively, the very education they paid for, in sweat, time and tears.
2020 in Review
It has definitely been a year of looking back, reflecting, and taking stock. As this year rolls on, we look forward to building on our success and helping more clients. With almost 40 global law firms boosting their visibility through membership of Israel Desks, and receiving and actively participating in our weekly updates from the [...]
The Relationship Between Israeli GCs and Their Israeli and International Law Firms – Annual GC Survey Published
A first-of-its-kind research, conducted by Nishlis Legel Marketing, in collaboration with ACC Israel, presents for the first time a glimpse into the world of Israeli legal advisers and provides insights gained from the study, which every lawyer, domestic and foreign - who has activity in Israel, must read and comprehend. According to Nira Poren, CEO [...]
Law Firm Branding Webinar – Recording
Thank you to the 80+ viewers who had joined us in this years Annual Legal Marketing Event, to raise a toast for the Israeli legal marketers and to listen to the insightful Ross Fishman discuss the Do's and Don'ts of law firm branding. Our annul legal marketing event is our moment to thank our colleagues [...]
Branding: Today’s most powerful legal marketing weapon – Webinar
Branding is one of the hottest topics in legal marketing today―that is, building your reputation in a way that positions your firm above your competitors. This is an especially effective strategy during COVID, when legal services buyers are looking online to evaluate the quality of the firms they are considering hiring. We are thrilled to [...]
Nishlis Legal Marketing’s Annual Legal Marketing Event 2021 – Save the Date
Join us as we officially kickoff 2021 with our annual legal marketing event, January 13th, 5pm IST, with legal marketing guru Ross Fishman. Ross has won all the industry awards that exist, including receiving LMA’s first “Lifetime Achievement” award, and was the first marketer inducted into the LMA’s “Hall of Fame.” He is the industry [...]
The Legal Sector Post-Covid 19 – How to Grow Your Business – Webinar
The legal sector is changing in front of our very own eyes, due to the Covid-19 crisis. Over 70 percent of lawyers surveyed said it is a once in a lifetime opportunity to innovate, while clients answered, in a separate survey that their lawyers have been passive during the crisis. With the world going [...]
Effective Marketing in the Shadow of COVID-19 (“Coronavirus”)
With the spread of the Coronavirus, the current global crisis probably won’t be going away in the near future, with new and increasingly restrictive guidelines coming out every day. Like any professional field, we must prepare accordingly and identify how to adapt to this new reality and do our best to make the most of [...]
10 Things to Do After Legal Rankings are Published
As you begin to implement your marketing plan for 2019, we look at key lessons that will help you after the global ranking guides are published and before the next cycle begins: Department Profilesand Lawyer Biographies – Keep Website Fresh To keep your website and marketing material fresh, update the department profiles based on the ‘Shop Window’ section [...]
A Decade of Legal Marketing in Israel
Idan Nishlis, Founder and CEO of Nishlis Legal Marketing, is attending the international Legal Marketing Association Annual Conference in New Orleans, celebrating the 10th anniversary of legal marketing in Israel, and sharing a number of insights into the legal marketing field in Israel and its implementation for law firms. Israeli law firms, for the most [...]